Inspired by experiences with my first daughter as a baby. We constantly would get "HE is so cute" even when she was decked out in pink. After frustration at having to constantly correct, I thought "Actually I appreciate the 'inadvertent ' idea that pink should be automatically equated to a 'girl'"
The idea for "Baby Black" came out of "gender norms" and ended up deconstructing it in a "gender neutral" way.
*Shirt ships in 5-7 days